big Announces Sightline Success with Product Launches by Gales

(EZ Newswire)

NEW YORK, NY -- big, the leading marketing acceleration partner for emerging and breakthrough brands, today announced two product launches by client and footwear brand Gales. The launches follow Gales’s successful participation last September in big’s inaugural Sightline Bootcamp, a three-day immersive program that brought together six cross-industry brands with learning modules, expert lectures, cohort networking dinners, and consultations.

Gales’s two footwear launches this month include Pro Line, a new product line that expands their customer base into hospitality and all standing professions, and their capsule release in partnership with Nurse Blake, a nurse and comedian with over 2.5 million followers on social media. In addition to managing media strategy and activation across TikTok, Meta, as well as search engine and affiliate marketing, big also advises Gales on partnerships and other business opportunities.

The coursework and sessions for the annual Sightline Bootcamp draw from big's tested strategic frameworks and have been honed to ensure that media and marketing efforts are accountable to business impact and aligned with overarching company goals. Participants engage in five intensive class modules, each anchored by a proprietary case study developed by big. In addition to the core modules, participants have the opportunity to learn directly from industry experts by attending learning seminars on topics ranging from affiliate marketing and social to consumer intelligence and e-commerce.

Gales, an honoree in Fast Company’s 2022 Innovation by Design Awards, has since become a full-service big client and built upon Sightline learnings and applications by partnering with big to strategize and execute on the brand’s 2023 expansion plans, which include the new product launches.

In 2023, big is expanding Sightline Experiences to include new formats ranging from community events and half-day educational sessions to high-touch immersions like the multi-day bootcamp. In making Sightline Experiences a destination for “inspiration, education, and innovation,” big has also explored partnerships with other organizations who express authentic alignment with the mission to support next-generation founders and marketing executives.

About big

Founded in 2019, big is a marketing acceleration partner for a new wave of transformational brands. Integrating the unrivaled capabilities and clout of Horizon Media, its parent company, big empowers lean marketing organizations to scale ambitious ideas in the pursuit of strategic and enduring business growth. big supports high potential brands poised for transformation, and partners directly with founders, CMOs, and entrepreneurial marketing leaders to drive exceptional outcomes. For more information, visit

About Gales

Founded in 2020, Gales is a California-based footwear company committed to making the best shoes for standing. The company was founded by Rob Gregg, a footwear designer with decades of experience. For more information, visit



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