Bold Reuse Appoints Billy Afghan, CEO of Genii Earth, as Advisor to Its Board of Directors

(EZ Newswire)

PORTLAND, OR -- Bold Reuse announces the appointment of Billy Afghan, CEO of Genii Earth, as an Advisor to its Board of Directors. As earth-sized challenges confront our communities and the planet, Bold Reuse is redefining the future of packaging, as it scales plans for growth throughout the West Coast, including expanding operations to Seattle.

“There has never been a more important time to come together in service of our planet,” says Heather Watkins, CRO and Co-Founder of Bold Reuse.

“Billy Afghan brings to Bold Reuse a career of service – leading people, organizations, and communities to rethink ways of work and systems that benefit all stakeholders. We are leveraging Billy’s experience to pursue our ambitions for broader community reach through partnerships with large enterprises committed to caring for all stakeholders.”

Bold Reuse serves leading brands, and their consumers, seeking to actively participate in the circular economy by eliminating single-use products. Together with their clients, Bold Reuse has successfully reduced landfill waste by over 3 million pounds, through their affordable and reusable packaging solutions.

“How we work in organizations and communities, requires people to urgently discover and adopt new ways of thinking, leading, and acting for the benefit of the whole,” says Genii Co-founder and CEO, Billy Afghan. 

“People, and their organizations, are the solution to creating a world that works for everyone. When leaders embrace their realities, people can come together in productive, imaginative conversations to create the positive, desirable futures needed now for our communities and our world. That’s the spirit of Bold Reuse and why I’m excited to be on their journey of growth and impact.” 

Recognizing that our planet and our workplaces are inextricably linked, Bold Reuse and Billy Afghan will collaborate to advance a movement where organizations, their people, and their stakeholders engage in driving a robust circular economy through innovative earth-friendly packaging solutions. 

About Bold Reuse

Bold Reuse supports companies incorporating reusable packaging into their business operations to reduce their waste footprint while expanding brand awareness and customer loyalty. New Seasons Market, Oregon Convention Center, Starbucks, Imperfect Foods, and the Portland Trail Blazers have partnered with Bold Reuse to help implement and scale reuse systems into their organizations. Recognized as a leader in the reuse industry, Bold Reuse received the Oregon Entrepreneurs Network 2022 Early Stage Entrepreneurs Award. Bold Reuse has helped customers divert nearly 3 million pounds of waste from landfill. Learn more at

About Billy Afghan and Genii Earth

As CEO and Co-Founder of Genii Earth (pronounced jen’-ai), Billy Afghan helps the leaders of global businesses and non-profits take on the earth-sized challenges confronting their people and enterprises. In the pursuit of a more workable world, Genii Earth provides the transformational consulting, coaching, and leadership development needed to advance organizational cultures of innovation, safety, and sustainability. Learn more at

For Genii Earth inquiries, please contact Elyse Knudsen at


SOURCE: Bold Reuse

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