Apple Autos Launches “Don’t Get Screwed” Brand Campaign To Stand Apart From the Auto Dealer Stereotype

(EZ Newswire)

MINNEAPOLIS, MN -- There’s an auto dealer stereotype. Almost everyone’s experienced it. No one likes it. And yet, that stereotype continues to persist: Asking women when their husbands are coming. Dealers judging people’s credit worthiness by their wardrobe. Salespeople misrepresenting details easily found online. The classic “let me go talk with my manager.” It’s all so much dumb, unnecessary behavior. 

“As a second generation auto dealer, the last thing I want to be associated with is that tired old stereotype,” said Chris Gulbrandson, President of Apple Autos, headquartered in Apple Valley, Minnesota. “And yet, when we surveyed prospects and customers recently, we couldn’t believe the horror stories still existed—which inspired us to try and stand apart from that status quo.”

“Don’t Get Screwed” is Apple Autos’ promise to ensure everyone gets treated with dignity and respect. Because if the company, which has over 600 employees, has learned anything in 30 years selling and servicing tens of thousands of Lincolns, Fords, Jeeps, Chevys, Rams, Dodges, and Chryslers, it’s that people don’t like getting screwed. So the employees at Apple Autos don’t do that. Just read their Google and Yelp reviews.

The team at Apple Autos knows that people like being seen and respected. Auto shoppers like fixed pricing, not haggling. And cash for trade-ins. People like how Apple Autos delivers all the benefits of online car buying but are in the neighborhood if their clients ever need help. Customers especially love Apple Auto’s unique 7-day money back guarantee. Y les gusta trabajar con un representante que habla español cuando es necesario. And they appreciate that Apple Autos gives generously to local charities every year to support their communities.

That’s what “Don’t Get Screwed” means. “It’s also a potent reminder to ourselves that we have a high standard to uphold,” notes Gulbrandson.

The campaign launched Monday, October 16, 2023 across the Twin Cities market utilizing a mix of television, radio, out of home billboards, and social media.

Campaign elements can be viewed and downloaded here:

About Apple Autos

Founded in 1993, Apple Autos is a family-owned automotive dealership in the Twin Cities representing seven U.S. brands and six (soon-to-be seven) locations in the South Metro. Built on the belief that people come before profit, Apple Autos’ best-price dealerships uphold a people-first culture, empowering them to provide extraordinary customer experiences. Apple Autos has ranked among the StarTribune’s Top Workplaces from 2018–2023. Their combined Ford dealerships have won the coveted President’s Award 32 times. In 2022, Apple Ford Apple Valley won the Ford One Hundred Club and Ford Triple Crown, recognizing the most elite dealers in the nation. The Apple Chrysler Dodge Jeep Ram store won the Chrysler Pentastar Club award after ranking in the top 30 for sales as well as Mopar Masters Club recognition for being a Top 100 parts purchaser. Apple Chevrolet Northfield has won the Chevrolet Mark of Excellence seven times since 2012. The company strongly believes in supporting local communities and is honored to have dedicated employees and customers who make it possible for them to give back.

Media Contact

Tim Brunelle


SOURCE: Apple Autos

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