NEW YORK, NY -- In keeping with Glamorise’s customer-centric legacy, the 103-year-old bra company has introduced its most targeted collection of plus-size bras to date, designed using insights gained from newly launched consumer research and years of Glamorise proprietary fit panel data.
Glamorise Foundations Inc. unveiled three new bra styles that took years of development and iteration after fitting each size on women at the company’s NYC design center (the last of its kind in the city). The launch is generating rave reviews, with some even suggesting that the team might have crafted the "ultimate bra" for plus-size women.
Each style was designed with intention and undeniably created for curves:
- WonderWire Front-Close Posture Back Bra: Received unprecedented praise during wear tests and hailed as the most well-received new bra in Glamorise's history. The bra combines seamless comfort with posture support and Glamorise’s cushioned underwire technology.
- WonderWire Minimizer Bra: Fulfills customers’ most searched-for bra that Glamorise had not made, until now.
- MagicLift Seamless Everyday Bra: Inspired by the bra maker’s best-selling sports bra after learning many women wore this sports bra daily outside the gym. This t-shirt bra version blends the support and active features consumers know with an everyday, seamless style.
"Our bra designs are rooted in the idea that no one knows more about a bra than the consumer," said Glamorise CEO Jon Pundyk. "We conduct extensive consumer research, spend years in the fitting room developing a new bra, and then run consumer wear panels to refine our designs so they really work. We’re proud to say this new line is perhaps our most focused and thoughtful in the company’s history."
For example, the new WonderWire front-close posture back bra has its origin in consumer feedback seeking a posture back bra that had a more fashion forward look. It was actually a design challenge to make a balanced bra that combines real back support with a graceful seamless cup design. Consumer reviews are extremely gratifying as wearers tell us “this is a game changer” especially for women with bigger cup sizes.
"Our independent company has existed for more than a century because so many women, especially curvy women, can’t just buy a bra and expect it to work for them," Pundyk said. "Our entire company is dedicated to making sure this consumer is not let down again."
For more information on Glamorise’s bras and history, visit Glamorise.com. To request bra samples, download high-res imagery, and additional product details, visit our Press Hook profile. Glamorise uses affiliates: Skimlinks, Impact and Amazon. Bras are available on Glamorise.com and most major retailers, including Target, Macy’s, Nordstrom, JCPenney, Walmart and Kohl’s
Founded in 1921, Glamorise is recognized as one of the first plus-size focused companies. Today Glamorise designs the best-fitting plus size bras (just check out the reviews) with features designed for curves whether its adjustable bounce control, wide straps, supportive bands and cups that lift, smooth and shape. The company also makes 130+ sizes up to a 58K—more sizes than any other brand.
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