House Beautiful Debuts Latest Designer Collaboration Leveraging 3D Technology

ALL3D showcases innovative and interactive virtual design solutions for interior designers and readers alike

(EZ Newswire)

NEW YORK, NY -- ALL3D, an AI-powered 3D virtualization platform, is featured in House Beautiful as the potential design “way of the future.” House Beautiful invited five interior designers, Serena Dugan, Heather Peterson, Kiyonda Powell, Nadia Watts, and Anita Yokota, to put ALL3D’s tech to the test in a 3D renderings showcase. Given the same bedroom, each designer was invited to reimagine the space and embrace 2024’s pattern-on-pattern trend. The results, writes House Beautiful Associate Editor Kelly Allen, "will make you wish you could jump right into the screen—sort of like a cartoon leaping into a painting."

The feature is a significant milestone for House Beautiful in demonstrating its ongoing commitment to reader and designer experience as well as cutting-edge design trends. "This technology is allowing House Beautiful to respond in real time to a trend we see happening and show our audience through a designer’s eye multiple ways it can come to life," says Carisha Swanson, Director of Special Projects for House Beautiful and HearstLab Scout. "The idea of taking the exact same space and seeing it translated five different ways is not just inspirational, it’s actionable. Our audience better understands what the trend is and the visual impact it can have in their own homes. Doing this in a physical space would not only take an incredible amount of time and resources, but would hinder our ability to quickly react to what we’re seeing in the broader design world."

"I was amazed with the speed and accuracy that we were able to create custom furnishings with this platform. There’s a real beauty to seeing these ideas come to life so quickly, while also being able to immediately make changes and pivot if you don’t like it. This gives designers the freedom to dream big in a way you normally can’t, given the constraints of a build in the real world," says Nicolas Neubeck, Creative Director, House Beautiful.

Amra Tareen, ALL3D’s founder and CEO, who previously led product and innovation at Decorist and Bed Bath and Beyond respectively, is revolutionizing the home design and goods space by shifting from physical to virtual-first design experiences. With ALL3D, products are virtually designed, created, customized, showcased, and sold all before a physical product could be manufactured and/or shipped.

"We are thrilled to partner with House Beautiful to show off the full potential of ALL3D’s SaaS platform as a virtual photo studio. Our range of output formats includes 3D images, 360s, AR, and videos that can be used across social media, website, and print—all at a fraction of the cost and time of doing it in the physical world," says Tareen about the extent and benefits of ALL3D’s capabilities.

"We continue to be impressed by Tareen, ALL3D, and the exciting design collaboration possibilities within the Hearst ecosystem and beyond. This is the perfect example," says Katie Bailey, HearstLab’s Senior Director. HearstLab, Hearst’s venture arm that invests exclusively in women-led tech companies, invested in ALL3D in 2022.

Looking ahead, ALL3D will continue to invest in research and development to maintain their technology’s edge and remain a design industry leader, including differentiated generative AI capabilities. They’re also excited to reach new audiences as not only a design tool but also a sustainable solution by shifting from physical to virtual-first.

For more information on ALL3D, please visit 

About ALL3D

ALL3D is a browser-based self-serve platform that uses artificial intelligence to enable the creation of hyperrealistic, low cost, and reusable product images, virtual spaces, and tours, helping businesses create better visualization and more beautiful brands. Founded by Amra Tareen, ALL3D is the only all-in-one solution for the virtualization of physical products and spaces. 

About House Beautiful

House Beautiful ( is the trusted authority on home design, with an audience of more than 25.3 million (Source: 2021 comScore Multi-Platform © MRI-Simmons (9-21/S21). Since 1896, House Beautiful has inspired readers to believe that a beautiful life begins at home. With alluring photography, candid conversations with top designers, and original decorating ideas, House Beautiful invites readers to dream and do. House Beautiful is published by Hearst Magazines, a unit of Hearst, a leading global diversified media, information, and services company. Hearst Magazines’ portfolio of more than 25 powerful brands in the U.S. inspires and entertains audiences across all media platforms.

About HearstLab

HearstLab provides cash investments and services to early-stage, women-led start-ups innovating across fintech, data analytics, health, transportation, enterprise technology, and media. Its mission is to close the gap in VC funding for women by helping founders build sustainable and highly scalable businesses. With access to Hearst resources across more than 360 businesses, HearstLab’s breadth of services includes assistance with privacy and security, software development, legal services, financial analysis, and marketing and design support. To learn more about HearstLab, visit and connect with us on LinkedIn.

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SOURCE: HearstLab

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