SUGAR LAND, TX -- indiGO Auto Group, the country’s premier boutique automotive retailer with 26 luxury dealerships throughout Texas, California, Missouri and soon-to-be Arkansas, has opened its newest location, Porsche Sugar Land, at 13426 Southwest Freeway in Sugar Land, Texas. The new Porsche Center is adjacent to some of the city’s most popular retail outlets and attractions. Excitement is already building for a community-wide Grand Opening celebration slated for this coming April.

The 150,000-square-foot Porsche Center was built from the ground up utilizing low-carbon technology. It boasts an array of state-of-the-art, energy efficient design features, further demonstrating indiGO Auto Group’s dedication to sustainability across the value chain of the vehicle.

“indiGO Auto Group is committed to building with maximum sustainable features,” said General Manager Bram Zeegers, who previously held the same position at Porsche Palm Springs in Southern California. “Since opening in December, our goal has been to create a fully immersive, experiential ownership journey that exceeds all expectations for our customers.”

Porsche Sugar Land currently employs approximately 50 full-time team members—ranging from sales to service—and is projected to be important economic driver for the City of Sugar Land and the larger Houston metro area. Additional open positions are listed at www.indigoautogroup.com/careers.

indiGO Auto Group acquired its first Texas store, Porsche North Houston, in 2010. The company now boasts 26 franchised stores in six U.S. markets, including the recently added Porsche San Francisco and will be opening Porsche Little Rock this spring, making it one of the largest franchisees of Porsche Centers in the country.

“We’re thrilled to bring indiGO Auto Group’s concierge style, white-glove service to the Sugar Land community,” said indiGO Auto Group CEO Kelly Wolf, a native Texan who has been profiled in numerous publications, including The Houston Business Journal and Automotive News, where he also was named one of the elite 40 under 40 in the automotive industry. He currently serves on the Board of Regents for Porsche Cars North America and has been a board member since 2020.

indiGO Auto Group stands for a level of expertise beyond traditional dealerships, combining intimate factory knowledge with an authentic automotive passion that is displayed by every team member. The company is wholly owned by Netherlands-based Pon Holdings B.V., a global business of mobility products, services, and solutions.

For more information visit www.porschesugarland.com

About indiGO Auto Group

indiGO Auto Group is the destination for everyone who shares a passion for automobiles, providing unique access to brands we dream to drive, with experiences, insights, and connections for fellow enthusiasts that inspire and reward owners. indiGO Auto Group represents 26 franchised dealerships in seven United States markets, including Houston and Sugar Land, Texas, Little Rock, Arkansas, and St. Louis, Missouri, plus San Francisco, Palm Springs, Rancho Mirage, Riverside, Marin, and Redwood City, California. Dealership destinations include Porsche and Rolls-Royce Motor Cars North Houston; Lamborghini and McLaren Houston; Cavallino Rosso St. Louis; Porsche St. Louis; indiGO Classic Cars; Porsche, Audi, and Volkswagen Marin; Ferrari Silicon Valley; Jaguar and Land Rover Riverside; BMW and Porsche Palm Springs; Bentley, Rolls-Royce Motor Cars, Aston Martin, McLaren, Lamborghini, Jaguar, Land Rover, Audi and Rimac of Rancho Mirage. For more information visit www.indigoautogroup.com

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Michael Felci
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mfelci@cordmedia.com