Kiva Awards $10,000 Loan to Lura's Kitchen to Accelerate 2024 Growth

76 investors contributed to the loan enabling the Los Angeles based DTC baked goods brand to expand product line

(EZ Newswire)

LOS ANGELES, CA -- Lura's Kitchen, a multi-generational California benefit corporation founded on the principle of "doing business while doing good," is proud to announce the successful raise of a $10,000 loan from Kiva. This 0%-interest, zero-fee capital will be used to extend the line of flavors and for marketing services.

The 76 investors who contributed to this loan include Umpqua Bank; Michael Gardner, CEO, Gardner Capital; Sarah Prout's Kiva Lending Team and Bank of America, among others, which have collectively invested millions into companies raising on Kiva to spur economic growth. To find a full list of contributing members and organizations, visit Lura Kitchen's Kiva fundraising page here

The impact of this loan will allow Lura's Kitchen to continue its mission of offering decadent desserts with convenience and quality in mind. With a focus on providing unique and delicious dry cookie mixes, Lura's Kitchen is committed to delivering delicious products for customers who are looking for a high-quality yet easy to use cookie mix. Based on customer feedback and surveys, Lura's Kitchen is expanding their product suite for customers with food allergies and sensitivities, specially with the addition of gluten-free lemon white chocolate and sugar-free oatmeal raisin to provide healthier alternatives.

According to Lura Daniels-Ball, Founder of Lura's Kitchen, "We are thrilled to have the support of Kiva for a second time to help us expand our product line and offer even more options to our customers. This loan will enable us to continue providing premium gourmet dry cookie mixes that are both delicious and easy to make."

Lura's Kitchen works with co-packer Heartland Gourmet, LLC, and Foodies Urban Kitchen to offer its products currently available for purchase online at, and via online wholesale sites such as Faire, and To expand into B2B, Lura's Kitchen has recently become a member of WUSATA, a U.S. non-profit that connect U.S. food and agricultural suppliers with international markets and is currently a member of the Black Business Association Los Angeles, Amazon's Black Business Accelerator Program, and a tier 2 member of the Specialty Foods Association, a global food solution provider for retail and food service and RangeMe, a product discovery and sourcing platform.

Lura’s Kitchen works closely with Heartland to vet the quality and source of the ingredients that replicate the mixes. The semi-sweet chocolate is 100% and responsibly sourced, Flours are non-GMO, the sugars and leavings are kosher, halal and vegan and the spices are preservative free. Lura's Kitchen’s business purpose is unique and is centered around giving back to communities in need as well as promoting diversity in management. In the future, Lura's Kitchen plans to expand its distribution channels to reach more customers who appreciate quality baked goods made with love and tradition.

For more information about Lura's Kitchen, visit

About Lura's Kitchen

Lura's Kitchen, Inc. is a multi-generational California benefit corporation that was founded with a mission to do business while doing good. With over forty years of experience, Lura has demonstrated her love for family and tradition through her baking ministry, creating specialty named cookie flavors for every milestone and event. In 2021, Lura's Kitchen launched a new line of premium gourmet dry cookie mixes, translating their signature original and traditional recipes into hassle-free dessert solutions for both novice and experienced bakers. Just add eggs and butter, and you'll have a delicious treat in thirty minutes or less, without the mess. The mix comes in three varieties, including Madear's Old Fashion Teacake (the only Teacake mix on the market), Langston's No-Nonsense Chocolate Chip and Tura Lura's Chocolate Chip Pecan. Lura's Kitchen is a certified MBE, WBE and DBE. Lura's Kitchen is located in Los Angeles, California, and their products are available to purchase online at https://www.luraskitchen.

Media Contact

Lura Daniels-Ball


SOURCE: Lura's Kitchen

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