NEW YORK, NY -- Pure Joy Coffee, a company that designs customized sensory experiences that connect Colombian specialty coffee with daily mindfulness practices, today announced the release of their new medium roast coffee, Giraldo Exótico. 

A perfect blend of rich, bold flavor and exotic notes, Giraldo Exótico is sourced from the Giraldo region in Antioquia, Colombia, where it is cultivated on the Café Exótico de Altura farm. The coffee is made from a unique blend of Colombia, Caturra, and Castillo varietals, and is processed using the washed method. Grown at altitudes ranging from 1,800 to 2,115 MASL, Giraldo Exótico boasts flavor notes of cherry, caramel, milk chocolate, and lime.

This product reinforces Pure Joy Coffee’s commitment to continuously offering high-quality, sustainable, and traceable coffees. By combining the art of specialty coffee with mindfulness practices, Pure Joy Coffee aims to inspire mindful moments, starting with a simple coffee break.

Pure Joy Coffee's mission is to lead coffee drinkers to holistic well-being by bringing coffee to the forefront of their mindfulness journey. To enable customers to continue on their pursuit of daily joy, Pure Joy Coffee offers a range of sensory experiences and education that enhance the coffee-drinking experience and promote overall well-being.

"We are thrilled to introduce Giraldo Exótico to our customers,” said Chris Diamantakis, Co-Founder of Pure Joy Coffee. “This medium roast coffee is a welcome addition to the rest of our products, and is a testament to our commitment to quality and our passion for bringing joy to people's lives through the perfect cup of coffee. We believe that the combination of exceptional flavors and mindful practices can truly enhance daily moments of joy."

Looking ahead, Pure Joy Coffee plans to expand their offerings to provide even more unique and immersive experiences for their customers. By staying true to their vision of inspiring mindful moments, Pure Joy Coffee aims to create a lasting impact on the coffee industry and the lives of their customers.

For more information about Pure Joy Coffee and to explore their range of sensory experiences and specialty coffees, please visit https://www.purejoycoffee.store.

About Pure Joy Coffee

Pure Joy Coffee designs customized sensory experiences that connect Colombian specialty coffee with daily mindfulness practices. With a mission to elevate the coffee experience and unlock joy for all, Pure Joy Coffee inspires mindful moments, starting with a coffee break. By bringing coffee to the forefront of the mindful journey, Pure Joy Coffee aims to be the best partner in the pursuit of daily joy. Founded in 2020, Pure Joy Coffee is headquartered in New York City. To learn more visit https://www.purejoycoffee.store.

Company Contact

Chris Diamantakis, Co-Founder
Pure Joy Coffee
hi@purejoycoffee.store

347-470-7790