NEW YORK, NY -- Sightly, the leader in real-time media, marketing and intelligence, announced today that it has signed Walt Cheruk, respected digital media and marketing leader, as EVP of Growth. Cheruk will help expand the company’s media execution portfolio and escalate proliferation of its patented, award-winning Brand Mentality® platform at a time when an accelerating and ever-shifting information stream intensifies the need for reliable brand safety and contextual alignment throughout the industry.

“More and more brands and media agencies want AI-fueled solutions that provide real-time insights, planning and activation tools under one roof that are both grounded in their own unique DNA and authentically aligned with their audiences,” said Sightly CEO Adam Katz. “Walt understands the incredible potential that our platform unlocks for these organizations and has already begun to bring the Brand Mentality story to life for them. We’re pumped to have an all-star of his caliber join our team who will not only help grow our business, but our clients’ businesses, too."

Cheruk brings more than three decades of media, technology, sales and leadership experience to help guide Sightly in this growth stage. Most recently, he was Head of Agency Strategy & Insights at Flashtalking by Mediaocean. Prior to that, he served as Managing Director of Digital Strategies & Insights at Morgan Stanley, and President of Varick, an innovator and leader in programmatic media trading services.

Walt also ran digital media at Dentsu Aegis’ Carat and Vizeum agencies, driving extensive client growth, and he led ad sales and marketing teams for Hearst New Media, Discovery and National Geographic—including the digital sales and brand marketing efforts for NationalGeographic.com.

“The decision to join Sightly was easy. It came down to the two Ps—people and product,” said Cheruk. “I’m ecstatic to join this great team, led by CEO Adam Katz. They are some of the most genuine, innovative and intelligent people I’ve encountered in my career. Brand Mentality truly is a game-changing product for agencies and brands. I’m impressed with the value it provides for media teams and marketers of all disciplines that I can’t wait to help drive its expansion across our industry.”

To learn more about Sightly and the revolutionary Brand Mentality platform, please contact Walt Cheruk, walt@sightly.com.

About Sightly

Sightly is the leader in real-time media, marketing and intelligence, as driven by each brand's unique perspective, opinions and outcomes. We work with key media, news and social data partners to monitor the information pulse of our world moment by moment. Our award-winning, patented Brand Mentality platform combines this speed with brands’ mindsets and values, so they can make advertising and marketing decisions instantly and authentically without sacrificing ROI. Learn more and master the mayhem at https://www.sightly.com and https://brandmentality.ai.