NEW YORK, NY -- Bucketsquad, the media and e-commerce company started by top YouTube sports creator Jesser (Jesse Riedel), today announced the hiring of first-ever president, Zach Miller. Zach comes to Bucketsquad from Spotify where he led strategy and business development for the content business across podcasts, music, and emerging media formats. Miller will support Bucketsquad’s expansion into new revenue channels such as content subscription and retail for Bucketsquad’s apparel brand. Additional focuses include new content formats and series as well as international syndication.

The news comes on the heels of Jesser and team’s recent Streamy’s win for Sports Creator of the Year for the second consecutive year. In addition to being recognized for best-in-class content, Bucketsquad has doubled revenue annually over several years and will reach a subscribership of 17 million by the end of 2023.

“Zach is a key piece of the puzzle for us. When I first started creating content, I never could have imagined that we’d have one of the most popular sports YouTube channels with 16 million subscribers. Creating the content is the thing I love the most and bringing Zach onboard to run and grow Bucketsquad will allow me to double down on making videos. I couldn’t be happier that Zach is part of our team and I’m excited to see what we can do together with Bucketsquad,” said Jesse Riedel of the expansion. 

“This is a dream role for me. It’s really incredible what Jesse and the Bucketsquad team have built to date, and I’m grateful for the opportunity to help them take it to the next level. Jesse is the most dynamic sports creator in the market today, and the team’s success with Gen Z speaks volumes about their knowledge of the market and relationship with their audience. I’m excited to bring my experience with startups and big media across ecommerce, video, audio, subscription and licensing to help Bucketsquad diversify and grow into a next generation leader in sports media.”

In addition to expanding the executive team, Bucketsquad has also elevated Marko Preocanin to Senior Executive Producer, responsible for all creative direction alongside Jesse. Bucketsquad President Zach Miller said, “Marko is the creative glue that brings our videos to life. His presence makes a huge difference in how the process runs from initial idea to finished video, and his creative work is the secret sauce. We’re excited to see him growing within the business and taking on even more responsibility, playing a wider role within Bucketsquad in creative direction overall.”

Miller brings extensive experience in tech and media to his new role with Bucketsquad. His work has covered the film world and high-growth startups to consulting for and working within Fortune 500 media and tech companies. Throughout his career Miller has primarily been focused on helping companies bring in new audiences and expand their digital businesses. Most recently at Spotify, Miller helped scale video podcasting and develop the company's creator platform strategy. Miller joins Bucketsquad at a time when the creator economy and YouTube ecosystem are maturing and legacy media is losing market share. 

Miller said, “It’s hard to argue with where the world is headed when creators like MrBeast have businesses valued at above $1 billion. Consumers are not only spending more time with their favorite creators than legacy media brands, their passion for and loyalty to those creators is on another level. Jesse and the team are deeply committed to delighting their fans with new and exciting offerings. I couldn’t be more excited to join Bucketsquad at this pivotal moment for the business.” 

Bucketsquad is the media company started by top YouTube creator Jesse Reidel (aka Jesser). The company oversees the YouTube video businesses for both Jesser and Jesser Reacts channels, as well as various additional products and initiatives under the Jesser brand. In 2022, the company launched Bucketsquad Apparel, a direct-to-consumer sportswear line in partnership with Garrett James, founder of popular sports/streetwear line Ryoko Rain. Bucketsquad Apparel drove over $1 million in sales in its first 12 months of operation and has been growing aggressively since launch.

Media Contact

Kara Silverman